I have been a bit m.i.a. I do apologise – life happened, well my daytime job-life happened. I have been waiting patiently for things to quiet down a bit because I have this special “project” that I just cannot wait to get started on. And now that I have some time to focus on this “project”, Murphy’s Law has decided to throw me a “brain block”. However, on the other hand, it gave me the inspiration for this post.
Why marketing? What is the importance of marketing? We all know that marketing covers a variety of activities associated with selling a business’ products and services, from advertising to consumer research to promotions and sales. Marketing is also happens to be the core of any business. You see without some sort of marketing, people won’t know that your business exists or that your open for business; which means no sales, no business. Marketing is the process in which you introduce and promote your product or service to potential customers.
“Great marketing makes good food taste better. It makes cars run better. It changes the perception of everything.” – George Lois
So, again, why marketing? Marketing is important for the survival and success of your business, because:
Marketing gets the word out
You have to get word out that you have a business and this is what you have to offer so that you will have potential buyers. Marketing is good way to create awareness of your product or service.
Marketing boosts your sales
Once you have been advertising your business and got it on the radar, you will improve your chances of making a sale. Through your marketing efforts you will create the reality that there is chance that a new customer will be spreading the word. As the word of your business spread, you will start to notice an increase in your sales.
Marketing gives your business a reputation
Having a good marketing strategy in place can definitely help with building a brand name for your business. Your reputation will tell customers what kind of a business you are. You have to set high expectations for your business in the public eye. This can be done by actively participating in a community program and by offering high quality products or services that support your marketing efforts. Never over promise and under deliver – marketing is all about the true value that you can offer your potential customer (without decreasing the quality). As your reputation grows, so will your sales increase even further.
“Doing business without marketing is like winking at a girl in the dark. You know what you are doing but nobody else does.” – Stuart H Britt
Marketing initiatives can get very expensive, depending on your result driven goals and budget. I would say that it is more important for your business to promote itself efficiently while staying within your limited budget. Good marketing doesn’t always mean you have to spend a lot of money. You can get creative and still get the end results you were hoping for. Start with writing down a list of what you want to achieve with your marketing efforts. Then, do a bit of research, like where your potential buyer find their information. Use that as a foundation for your marketing communication efforts.
It doesn’t have to be complicated and it doesn’t have to be expensive. You just have to know your potential customer good enough to speak their language on the platforms they most engage on. As easy as one, two, three…again, know your marketing goals and know your potential customer.
“The best marketing you can have it a loyal customer spreading the word about how incredible your business is.” – Shep Hyken