I am staring at a blank canvas. Ready to develop content for my website and all of sudden, just nothing. Who would have guessed that telling people more about yourself and your business can be this daunting? I mean, in theory it shouldn’t be this hard…
Well, yes it actually is that hard and no it doesn’t have to be. You need to have some patience and you need to give yourself some time. When you create your own content, you have to keep in mind one very vital factor: you only have a few seconds to capture interest. With content, first impressions are everything. It is the initial exposure to your content that will help people determine whether they should spend time reading it. There is a lot of competition out there; so your content needs to be memorable. You have to find a way to be edgy without offending anyone, be willing to challenge and amuse, but without sounding like you are bragging.
That said, you should also keep in mind that people nowadays don’t exactly read properly or even enjoy ready at all. So I would suggest, to capture interest, that your content is created with a mixture of short concise sentences and supported with high quality images or any other visual elements. This will most definitely keep people engaged in your content. It will also make it easier for people to skim through your content to extract the information that they are looking for.
“To stand out from the swell, we must quietly say only what is important. Briefly and with care.” – Brian Solis
You should also consider adding some sort of call-to-action to your content. This will increase traffic to your site or social pages. A call-to-action can be a competition, a special offer if they register with your business or even to subscribe to your blog. Whatever option you choose just make sure to place it in such a way to help people identify what to do without them being forced into doing anything.
And then, as with all types of writing…check for errors. I always read my own work 3 times over and still get somebody else to read it as well before I put my work out there. It just looks unprofessional when you publish content that has a spelling error – even if it is just one.
Listen, at the end of the day, your content acts as a marketer for your business. It informs potential customers about your business even while you are asleep… So take your time creating your content. Read and adjust and even re-adjust until you are satisfied with what you have created. And then…you let your content be your word-of-mouth.
“Content is the reason search began in the first place” – Lee Odden