There are always more than one way to tell a story… Whether you are developing a launch platform, an advertisement, an awareness campaign or any other marketing initiative… But, for me, the most powerful storytelling technique that you will ever use to build your business foundation, is your logo.
“Everything begins with an idea”
For example, Nike has a swoosh for a logo. It is probably the first thing that comes to your mind when you hear the company name, Nike. Did you know that the Nike Swoosh started as a shoe stripe in order to tell the difference between Adidas’ shoes which has three stripes. Eventually, the single Nike stripe became the company logo.
Let’s look at Google where the name itself is the logo. Did you know that the name of this very popular search engine was in fact as result of a mistake. Google’s initial name was Backrub. The company decided to change it to Googol which refers to the number represented by a 1 followed by one-hundred zeros. However, it was misspelt as Google and that’s how it got its name.
It doesn’t matter whether you knew or did not know the origin of these logos. What does matter is that you recognise what type of business they represent. With Nike, I see good quality sportswear. Google would be my go-to search engine to find anything & everything online.
So what makes a successful logo? Well, your logo design needs to encourage brand recognition. Your logo needs to represent what you are offering and it should be linked to your brand story. It needs to help customers understand what you can do for them immediately.
My blog logo is an owl. Why? What could possibly be the connection? Let’s see, my blog is called Those Who Tell Stories. The owl has always been portrayed as a bird of prophecy and wisdom in many literatures. It is always the one giving advice, telling the stories and teaching the life lessons… I created my blog because I want to inspire others, give advice & share from my own personal experiences.
Telling your brand story starts with your logo. You don’t necessarily have to spend a lot of resources on finding the perfect logo, but you have to take enough time to decide what you want customers to immediately know when they look at your business logo. It will set the benchmark for how your customers will associated your logo with your brand and its offerings.
“Creating a logo is about taking someone on a journey with you. You have to get specific.”
For any questions or brainstorming assistance on creating your very own logo – don’t hesitate to leave a comment or contact me via email email@example.com.