Life just isn’t fair, right? There is this constant competition between people and brands with negative messages everywhere you look – the radio, TV, web, print, outdoor and social media. It is driving me mad…
I get it though…that negative marketing works. Focusing on negative feelings resonate with people – it makes them feel like they are finally understood…
- Brand A is always breaking and never reliable, so try Brand B for the quality you deserve
- Your projects are always failing because you still use paper and pen to manage them, rather try our ABC software and watch your productivity soar
- Stuck in a dead-end job? Come to our career fair and open the door to new opportunities
Really? Selling by putting down your competitor and exploiting people’s fears and struggles… I can think of a better way to sell: it is called give your customers a positive experience.
“Customers shouldn’t just think of your business as a place to buy a product; it should be a fun place to be.” – Richard Branson
With negative marketing you have to take away something from someone for it to be effective. So basically it works on an emotional level. We are all bombarded every day with negative experiences, thoughts, interactions and news. Why would you as a business add to that? Why not rather be the kind of business that adds value, puts a positive message out there, give people hope? When you keep on throwing negative messages at people, they will eventually develop negative feelings towards your brand. You will just provoke negative feelings and frankly, you won’t get a lot of good results from it. Messages that are negative shout desperation. Not a good way to creating long, lasting customer relationships.
At the end of the day, if your product is great, you wouldn’t need to spend time criticizing your competitors. In a negative world like this, we need to be different and start spreading positive vibes…
“When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.” – Richard Branson